The 4th of July Celebration is a success in part due to our terrific array of vendors and exhibitors. If your company or organization would like to find out how you can market to the over 50,000 guests, please select a link below.

Avenue of the Americas

The Avenue of the Americas offers exhibition space for groups, organizations and businesses representing the diversity of the opinions, products and services of America. This area is co-sponsored and organized by the East Side and West Side Business Associations. [Avenue Application]

 

Taste of Missouri Food Court

Within the Festival District there are two Food Courts offering a unique variety of food and beverage. Qualified concessionaires, non-profit organizations and restaurants are invited to submit an application for consideration by the Festival Board. The Taste of Missouri Food Courts are sponsored by Coca Cola. [Food Court Application]

 

Kid's Zone

Your group or organization may be entitled to free space, particularly if you are not for profit, in the KRCG/St. Mary's Kid's Zone. We will consider offering businesses space at no charge who are providing an activity or giving away non-food items for kids. This area is perfect for Clubs and organizations, Demonstrations, Entertainers for the Kid’s Zone stage, and Information booths with give-aways specific to children. [Kid's Zone Application]

 

Heritage Village & High Street Heroes

Free space is also available to groups representing history, military and public safety. There are also a limited amount of paid spaces for organizations with items for sale that fit into the theme. Heritage Village is sponsored by The Missouri River Regional Library and the Jefferson City Area Parks and Recreation Department and is located in the Lohman Landing area near the Capitol Building. High Street Heroes is sponsored by Jefferson Bank and located on High Street between Madison and Monroe. [Heritage Village Application] [High Street Heroes Application]

 

Route 66 & Pit Row

There's opportunities to showcase your classic car or race related vehicle at the July 4th events. Classic cars are invited to show up on Broadway anytime prior to 2 pm for Carroll Rehma Motors Route 66. Racing vehicles must be preregistered for the GFI-Ricoh Pit Row. Other race-related businesses are also invited to participate. [Route 66 flyer] [Pit Row Application]

 

Entertainers

The annual Salute to America 4th of July Celebration attracts over 50,000 people to the Capitol City and is a perfect opportunity to showcase your talents! We have several stages throughout the Festival District with flexible dates and times to suit your schedule. [Entertainment Application]

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